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Gallery
A few of my favourite projects—just to give you a taste.
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After producing thousands of B2B and B2C events, one thing has remained true: no two are ever alike. I've brought to life everything from fashion shows and music festivals to executive roundtables and incentive sales trips, adapting to every audience, budget, and objective. Pairing creativity with meticulous planning and structured execution ensures every event delivers an exceptional attendee experience while driving meaningful business results.

01
Women's LEAD, by Nicola Wealth 2022
Nicola Wealth's Women's LEAD event is an annual leadership experience designed to connect, inspire, and empower women leaders through candid conversations, keynote speakers, and networking. The event brings together accomplished entrepreneurs, executives, investors, and industry leaders to share personal stories, leadership lessons, and practical insights on career growth, resilience, purpose, and creating meaningful impact. It also serves as a platform to build community and celebrate women who are driving change in business and beyond.

02
Siemens Healthineers Conference 2023
The Siemens Healthineers Conference at Ripley's Aquarium of Canada was an immersive client and healthcare leadership event designed to showcase innovation, strengthen industry relationships, and foster collaboration in a unique setting. Bringing together 1500 healthcare professionals, executives, and partners, the experience blended thought leadership, networking, and technology demonstrations while leveraging the aquarium's distinctive environment to create memorable conversations and meaningful connections beyond a traditional conference setting.

03
The Lady Ball 2017
An award-winning fundraising gala supporting Ovarian Cancer Canada, reimagining the traditional charity gala through fashion, entertainment, and immersive guest experiences. The evening welcomed 800+ guests for a celebrity-filled fashion show, live and silent auctions, and a headline performance by Dean Brody, raising critical funds and awareness for ovarian cancer research and support programs.

04
Bud Light Pride 2016
A high-energy experiential campaign celebrating Pride Toronto, designed to champion inclusivity while deepening brand engagement through immersive activations, entertainment, and community participation. The program brought the Bud Light brand to life across one of Canada's largest festivals, creating memorable experiences for hundreds of thousands of attendees while reinforcing the brand's long-standing support of the 2SLGBTQIA+ community.

05
Tourism Ottawa Winterlude Activation | 2016
A destination marketing street team activation designed to promote Ottawa's iconic Winterlude festival through immersive guest interactions. Featuring live huskies and brand ambassadors, the experience encouraged photo opportunities, social sharing, and direct engagement with visitors, driving awareness of Ottawa as Canada's premier winter destination.

06
Fifa World Cup 2022 Watch Party by Nike
A spirited corporate watch party celebrating the FIFA World Cup Qatar 2022, designed to bring employees and invited guests together through the shared excitement of the world's biggest sporting event. Hosted at Nike's head office, the experience transformed the workplace into a vibrant fan zone with live match viewing, branded décor, food and beverage, interactive activities, and opportunities to build community, celebrate football culture, and strengthen employee engagement. The 2022 FIFA World Cup marked Canada's first men's World Cup appearance in 36 years, creating a particularly memorable experience for Canadian fans.

07
Maple Leaf Night in Blue and White 2013
The A Night with Blue and White gala, hosted by the Toronto Maple Leafs and the MLSE Foundation, was an exclusive, star-studded charity event in November 2013. Held in the historic Maple Leaf Gardens in Toronto, the evening featured red carpets, cocktail receptions, and interactive casino games to support community initiatives.

08
Siemens Experience Dome, Toronto 2015 Pan Am Games
The Siemens Experience Dome engaged tens of thousands of Pan Am Games visitors throughout the 16-day event, offering an immersive, interactive showcase of Siemens' innovations in healthcare, infrastructure, and smart city technologies.

09
LinkedIn Tech Inspire 2022
A thought leadership conference designed to bring together technology marketers, business leaders, and industry innovators to explore the future of B2B technology marketing. The event featured keynote presentations, expert panel discussions, and networking opportunities focused on emerging trends, account-based marketing, buyer behaviour, and data-driven strategies, empowering attendees with actionable insights to accelerate growth in an evolving digital landscape.
01 / 09
Women's LEAD, by Nicola Wealth 2022
Nicola Wealth's Women's LEAD event is an annual leadership experience designed to connect, inspire, and empower women leaders through candid conversations, keynote speakers, and networking. The event brings together accomplished entrepreneurs, executives, investors, and industry leaders to share personal stories, leadership lessons, and practical insights on career growth, resilience, purpose, and creating meaningful impact. It also serves as a platform to build community and celebrate women who are driving change in business and beyond.
01
Women's LEAD, by Nicola Wealth 2022
Nicola Wealth's Women's LEAD event is an annual leadership experience designed to connect, inspire, and empower women leaders through candid conversations, keynote speakers, and networking. The event brings together accomplished entrepreneurs, executives, investors, and industry leaders to share personal stories, leadership lessons, and practical insights on career growth, resilience, purpose, and creating meaningful impact. It also serves as a platform to build community and celebrate women who are driving change in business and beyond.
02
Siemens Healthineers Conference 2023
The Siemens Healthineers Conference at Ripley's Aquarium of Canada was an immersive client and healthcare leadership event designed to showcase innovation, strengthen industry relationships, and foster collaboration in a unique setting. Bringing together 1500 healthcare professionals, executives, and partners, the experience blended thought leadership, networking, and technology demonstrations while leveraging the aquarium's distinctive environment to create memorable conversations and meaningful connections beyond a traditional conference setting.
03
The Lady Ball 2017
An award-winning fundraising gala supporting Ovarian Cancer Canada, reimagining the traditional charity gala through fashion, entertainment, and immersive guest experiences. The evening welcomed 800+ guests for a celebrity-filled fashion show, live and silent auctions, and a headline performance by Dean Brody, raising critical funds and awareness for ovarian cancer research and support programs.
04
Bud Light Pride 2016
A high-energy experiential campaign celebrating Pride Toronto, designed to champion inclusivity while deepening brand engagement through immersive activations, entertainment, and community participation. The program brought the Bud Light brand to life across one of Canada's largest festivals, creating memorable experiences for hundreds of thousands of attendees while reinforcing the brand's long-standing support of the 2SLGBTQIA+ community.
05
Tourism Ottawa Winterlude Activation | 2016
A destination marketing street team activation designed to promote Ottawa's iconic Winterlude festival through immersive guest interactions. Featuring live huskies and brand ambassadors, the experience encouraged photo opportunities, social sharing, and direct engagement with visitors, driving awareness of Ottawa as Canada's premier winter destination.
06
Fifa World Cup 2022 Watch Party by Nike
A spirited corporate watch party celebrating the FIFA World Cup Qatar 2022, designed to bring employees and invited guests together through the shared excitement of the world's biggest sporting event. Hosted at Nike's head office, the experience transformed the workplace into a vibrant fan zone with live match viewing, branded décor, food and beverage, interactive activities, and opportunities to build community, celebrate football culture, and strengthen employee engagement. The 2022 FIFA World Cup marked Canada's first men's World Cup appearance in 36 years, creating a particularly memorable experience for Canadian fans.
07
Maple Leaf Night in Blue and White 2013
The A Night with Blue and White gala, hosted by the Toronto Maple Leafs and the MLSE Foundation, was an exclusive, star-studded charity event in November 2013. Held in the historic Maple Leaf Gardens in Toronto, the evening featured red carpets, cocktail receptions, and interactive casino games to support community initiatives.
08
Siemens Experience Dome, Toronto 2015 Pan Am Games
The Siemens Experience Dome engaged tens of thousands of Pan Am Games visitors throughout the 16-day event, offering an immersive, interactive showcase of Siemens' innovations in healthcare, infrastructure, and smart city technologies.
09
LinkedIn Tech Inspire 2022
A thought leadership conference designed to bring together technology marketers, business leaders, and industry innovators to explore the future of B2B technology marketing. The event featured keynote presentations, expert panel discussions, and networking opportunities focused on emerging trends, account-based marketing, buyer behaviour, and data-driven strategies, empowering attendees with actionable insights to accelerate growth in an evolving digital landscape.
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